Snobbery

The Real Academia Española defines “esnob” (snob) as follows:

esnob.
(From Eng. snob).

1. n. A person who affectedly imitates the manners, opinions, etc., of those they consider distinguished. Also used as adj.

Indeed. A snob, for example, starts holding forth on the films of Woody Allen without ever having seen one of his movies, simply because they’ve heard critics or intellectuals cite the New York director.

The same thing happens in technology, as Jens Hardings comments, regarding the use of certain terms by those who are “supposed to be specialists”:

Well, these days you hear about TI (IT), TIC (TI + Communication), TICA (TIC + Automation), and there are even those who have uttered TICAR (TICA + Robotics). There seems to be a certain prestige attached to coining terms, and in some cases that has the effect of people rushing to “invent” terms in order to be first. But it has the opposite of the intended effect, with a proliferation of terms on one side and a lack of definitions and understanding on the other, when everyone uses their own so as not to give credit to whoever coined the other one.

That is typical of technological snobbery: coining terms, or taking English words and translating them badly, creating meaningless neologisms, or arbitrarily redefining words when the correct term already existed. And worst of all is repeating those terms, picked up from supposed technology experts or computing gurus.

In the end all that gibberish sounds hollow and leaves the impression that whoever uses those terms doesn’t actually understand a thing they’re saying.

Often there’s no need to invent new terms, only to know how to use the existing ones correctly.

Ignorance is overcome first by admitting it, and then by learning. The alternative always makes you look ridiculous, even if you’d rather not notice.