Augmented reality

“Augmented reality consists of a set of devices that add virtual information to the physical information that already exists. This is the main difference from virtual reality, since it does not replace physical reality but overlays computer data on the real world.” (according to Wikipedia)

Yesterday I showed you the work of GLED and its product IVEO.

But what is this augmented reality thing good for? (besides games, of course).

Well, this BMW demonstration is an excellent example of what the technology can do:

Let’s hope the folks at GLED surprise us with applications like this in the future.

Oh, by the way, some American TV channels have used this technology to make their graphics more dynamic (election trends, for example), in sports broadcasts and in weather reports.